F00074 "identify relevant fence-sitter communities"

Tactic stage:

Summary: brand ambassador programs could be used with influencers across a variety of social media channels. It could also target other prominent experts, such as academics, business leaders, and other potentially prominent people. Authorities must ultimately take care in implementing such a program given the risk that contact with U.S. or NATO authorities might damage influencer reputations. Engagements must consequently be made with care, and, if possible, government interlocutors should work through local NGOs.

Detects techniques: