M010: countermessaging
Summary: Create and distribute alternative messages to disinformation
| Counters in M010 | ||
| disarm_id | name | summary |
| C00017 | Repair broken social connections | For example, use a media campaign to promote in-group to out-group in person communication / activities . Technique could be in terms of forcing a reality-check by talking to people instead of reading about bogeymen. |
| C00026 | Shore up democracy based messages | Messages about e.g. peace, freedom. And make it sexy. Includes Deploy Information and Narrative-Building in Service of Statecraft: Promote a narrative of transparency, truthfulness, liberal values, and democracy. Implement a compelling narrative via effective mechanisms of communication. Continually reassess messages, mechanisms, and audiences over time. Counteract efforts to manipulate media, undermine free markets, and suppress political freedoms via public diplomacy |
| C00042 | Address truth contained in narratives | Focus on and boost truths in misinformation narratives, removing misinformation from them. |
| C00062 | Free open library sources worldwide | Open-source libraries could be created that aid in some way for each technique. Even for Strategic Planning, some open-source frameworks such as DISARM can be created to counter the adversarial efforts. |
| C00075 | normalise language | normalise the language around disinformation and misinformation; give people the words for artifact and effect types. |
| C00082 | Ground truthing as automated response to pollution | Also inoculation. |
| C00117 | Downgrade / de-amplify so message is seen by fewer people | Label promote counter to disinformation |
| C00118 | Repurpose images with new text | Add countermessage text to iamges used in misinformation incidents. |
| C00119 | Engage payload and debunk. | debunk misinformation content. Provide link to facts. |
| C00136 | Microtarget most likely targets then send them countermessages | Find communities likely to be targetted by misinformation campaigns, and send them countermessages or pointers to information sources. |
| C00156 | Better tell your country or organization story | Civil engagement activities conducted on the part of EFP forces. NATO should likewise provide support and training, where needed, to local public affairs and other communication personnel. Local government and military public affairs personnel can play their part in creating and disseminating entertaining and sharable content that supports the EFP mission. |
| C00169 | develop a creative content hub | international donors will donate to a basket fund that will pay a committee of local experts who will, in turn, manage and distribute the money to Russian-language producers and broadcasters that pitch various projects. |
| C00200 | Respected figure (influencer) disavows misinfo | FIXIT: standardize language used for influencer/ respected figure. |
| C00211 | Use humorous counter-narratives | |