M009: dilution
Summary: Dilute disinformation artefacts and messaging with other content (kittens!)
| Counters in M009 | ||
| disarm_id | name | summary |
| C00031 | Dilute the core narrative - create multiple permutations, target / amplify | Create competing narratives. Included "Facilitate State Propaganda" as diluting the narrative could have an effect on the pro-state narrative used by volunteers, or lower their involvement. |
| C00066 | Co-opt a hashtag and drown it out (hijack it back) | Flood a disinformation-related hashtag with other content. |
| C00087 | Make more noise than the disinformation | |
| C00105 | Buy more advertising than misinformation creators | Shift influence and algorithms by posting more adverts into spaces than misinformation creators. |
| C00128 | Create friction by marking content with ridicule or other "decelerants" | Repost or comment on misinformation artifacts, using ridicule or other content to reduce the likelihood of reposting. |
| C00178 | Fill information voids with non-disinformation content | 1) Pollute the data voids with wholesome content (Kittens! Babyshark!). 2) fill data voids with relevant information, e.g. increase Russian-language programming in areas subject to Russian disinformation. |