TA12 "Assess Effectiveness"
Belongs to phase P04 Assess
Summary: Assess effectiveness of action, for use in future plans
| TA12 Tasks | ||
| disarm_id | name | summary |
| TK0028 | evaluation | evaluation |
| TK0029 | post-mortem | post-mortem |
| TK0030 | after-action analysis | after-action analysis |
| TK0042 | OPSEC for TA12 | OPSEC for TA12 |
| TA12 Techniques | ||
| disarm_id | name | summary |
| T0132 | Measure Performance | A metric used to determine the accomplishment of actions. “Are the actions being executed as planned?” |
| T0132.001 | People Focused | Measure the performance individuals in achieving campaign goals |
| T0132.002 | Content Focused | Measure the performance of campaign content |
| T0132.003 | View Focused | View Focused |
| T0133 | Measure Effectiveness | A metric used to measure a current system state. “Are we on track to achieve the intended new system state within the planned timescale?” |
| T0133.001 | Behavior changes | Monitor and evaluate behaviour changes from misinformation incidents. |
| T0133.002 | Content | Measure current system state with respect to the effectiveness of campaign content. |
| T0133.003 | Awareness | Measure current system state with respect to the effectiveness of influencing awareness. |
| T0133.004 | Knowledge | Measure current system state with respect to the effectiveness of influencing knowledge. |
| T0133.005 | Action/attitude | Measure current system state with respect to the effectiveness of influencing action/attitude. |
| T0134 | Measure Effectiveness Indicators (or KPIs) | Ensuring that Key Performace Indicators are identified and tracked, so that the performance and effectivess of campaigns, and elements of campaigns, can be measured, during and after their execution |
| T0134.001 | Message reach | Monitor and evaluate message reach in misinformation incidents. |
| T0134.002 | Social media engagement | Monitor and evaluate social media engagement in misinformation incidents. |
| TA12 Counters | ||
| disarm_id | name | summary |
| C00140 | "Bomb" link shorteners with lots of calls | Applies to most of the content used by exposure techniques except "T0055 - Use hashtag”. Applies to analytics |
| C00148 | Add random links to network graphs | If creators are using network analysis to determine how to attack networks, then adding random extra links to those networks might throw that analysis out enough to change attack outcomes. Unsure which DISARM techniques. |
| C00149 | Poison the monitoring & evaluation data | Includes Pollute the AB-testing data feeds: Polluting A/B testing requires knowledge of MOEs and MOPs. A/B testing must be caught early when there is relatively little data available so infiltration of TAs and understanding of how content is migrated from testing to larger audiences is fundamental. |
| TA12 Detections | ||
| disarm_id | name | summary |