T0019.002 "Hijack Hashtags"

Tactic stage: TA06

Summary: Hashtag hijacking occurs when users “[use] a trending hashtag to promote topics that are substantially different from its recent context” (VanDam and Tan, 2016) or “to promote one’s own social media agenda” (Darius and Stephany, 2019).


Has counters:

Detection methods include:


Examples include:

Seen in incidents: