T0019.002 "Hijack Hashtags"

Tactic stage: TA06

Summary: Hashtag hijacking occurs when users “[use] a trending hashtag to promote topics that are substantially different from its recent context” (VanDam and Tan, 2016) or “to promote one’s own social media agenda” (Darius and Stephany, 2019).

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Has counters:

Detection methods include:

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Seen in incidents: