T0020 "Trial content"

Tactic stage: TA08

Summary: Iteratively test incident performance (messages, content etc), e.g. A/B test headline/content enagagement metrics; website and/or funding campaign conversion rates


Has counters:

C00090 Fake engagement system
C00136 Microtarget most likely targets then send them countermessages
C00149 Poison the monitoring & evaluation data
C00178 Fill information voids with non-disinformation content
C00211 Use humorous counter-narratives

Detection methods include:

F00036 Looking for AB testing in unregulated channels


Examples include:

Seen in incidents: