T0049.006 "Conduct Keyword Squatting"

Tactic stage: TA17

Summary: Keyword squatting refers to the creation of online content, such as websites, articles, or social media accounts, around a specific search engine-optimized term to overwhelm the search results of that term. An influence may keyword squat to increase content exposure to target audience members who query the exploited term in a search engine and manipulate the narrative around the term.


Has counters:

Detection methods include:


Examples include:

Seen in incidents: