T0059 "Play the long game"

Tactic stage: TA11

Summary: Play the long game refers to two phenomena: 1. To plan messaging and allow it to grow organically without conducting your own amplification. This is methodical and slow and requires years for the message to take hold 2. To develop a series of seemingly disconnected messaging narratives that eventually combine into a new narrative.

Relationships

Has counters:

Detection methods include:

Datasets

Examples include:

E000043 China messaging on Taiwan and Hong Kong: China constant messaging that Taiwan and Hong Kong are part of one China.

Seen in incidents: