P01: Plan
Summary: Envision the desired outcome. Lay out effective ways of achieving it. Communicate the vision, intent, and decisions, focusing on expected results. - Details
A phase is the highest-level grouping of tactics and their associated techniques, corresponding to a logical stage in the execution of an influence campaign.
Summary: Envision the desired outcome. Lay out effective ways of achieving it. Communicate the vision, intent, and decisions, focusing on expected results. - Details
Summary: Activities conducted before execution to improve the ability to conduct the action. Examples include: development of the ecosystem needed to support the action: people, network, channels, content etc. - Details
Summary: Run the action, from initial exposure to wrap-up and/or maintaining presence etc. - Details
Summary: Evaluate effectiveness of action, for use in future plans - Details