TA17 "Maximize Exposure"

Belongs to phase P03 Execute

Summary: Maximize exposure of the target audience to incident/campaign content via flooding, amplifying, and cross-posting.

TA17 Tasks

TA17 Techniques
T0049 Flooding the Information Space Flooding and/or mobbing social media channels feeds and/or hashtag with excessive volume of content to control/shape online conversations and/or drown out opposing points of view. Bots and/or patriotic trolls are effective tools to acheive this effect.
T0049.001 Trolls amplify and manipulate Use trolls to amplify narratives and/or manipulate narratives. Fake profiles/sockpuppets operating to support individuals/narratives from the entire political spectrum (left/right binary). Operating with increased emphasis on promoting local content and promoting real Twitter users generating their own, often divisive political content, as it's easier to amplify existing content than create new/original content. Trolls operate where ever there's a socially divisive issue (issues that can/are be politicized).
T0049.002 Hijack existing hashtag Take over an existing hashtag to drive exposure.
T0049.003 Bots Amplify via Automated Forwarding and Reposting Automated forwarding and reposting refer to the proliferation of operation content using automated means, such as artificial intelligence or social media bots. An influence operation may use automated activity to increase content exposure without dedicating the resources, including personnel and time, traditionally required to forward and repost content. Use bots to amplify narratives above algorithm thresholds. Bots are automated/programmed profiles designed to amplify content (ie: automatically retweet or like) and give appearance it's more "popular" than it is. They can operate as a network, to function in a coordinated/orchestrated manner. In some cases (more so now) they are an inexpensive/disposable assets used for minimal deployment as bot detection tools improve and platforms are more responsive.
T0049.004 Utilize Spamoflauge Spamoflauge refers to the practice of disguising spam messages as legitimate. Spam refers to the use of electronic messaging systems to send out unrequested or unwanted messages in bulk. Simple methods of spamoflauge include replacing letters with numbers to fool keyword-based email spam filters, for example, "you've w0n our jackp0t!". Spamoflauge may extend to more complex techniques such as modifying the grammar or word choice of the language, casting messages as images which spam detectors cannot automatically read, or encapsulating messages in password protected attachments, such as .pdf or .zip files. Influence operations may use spamoflauge to avoid spam filtering systems and increase the likelihood of the target audience receiving operation messaging.
T0049.005 Conduct Swarming Swarming refers to the coordinated use of accounts to overwhelm the information space with operation content. Unlike information flooding, swarming centers exclusively around a specific event or actor rather than a general narrative. Swarming relies on “horizontal communication” between information assets rather than a top-down, vertical command-and-control approach.
T0049.006 Conduct Keyword Squatting Keyword squatting refers to the creation of online content, such as websites, articles, or social media accounts, around a specific search engine-optimized term to overwhelm the search results of that term. An influence may keyword squat to increase content exposure to target audience members who query the exploited term in a search engine and manipulate the narrative around the term.
T0049.007 Inauthentic Sites Amplify News and Narratives Inauthentic sites circulate cross-post stories and amplify narratives. Often these sites have no masthead, bylines or attribution.
T0118 Amplify Existing Narrative An influence operation may amplify existing narratives that align with its narratives to support operation objectives.
T0119 Cross-Posting Cross-posting refers to posting the same message to multiple internet discussions, social media platforms or accounts, or news groups at one time. An influence operation may post content online in multiple communities and platforms to increase the chances of content exposure to the target audience.
T0119.001 Post Across Groups An influence operation may post content across groups to spread narratives and content to new communities within the target audiences or to new target audiences.
T0119.002 Post Across Platform An influence operation may post content across platforms to spread narratives and content to new communities within the target audiences or to new target audiences. Posting across platforms can also remove opposition and context, helping the narrative spread with less opposition on the cross-posted platform.
T0119.003 Post Across Disciplines Post Across Disciplines
T0120 Incentivize Sharing Incentivizing content sharing refers to actions that encourage users to share content themselves, reducing the need for the operation itself to post and promote its own content.
T0120.001 Use Affiliate Marketing Programs Use Affiliate Marketing Programs
T0120.002 Use Contests and Prizes Use Contests and Prizes
T0121 Manipulate Platform Algorithm Manipulating a platform algorithm refers to conducting activity on a platform in a way that intentionally targets its underlying algorithm. After analyzing a platform’s algorithm (see: Select Platforms), an influence operation may use a platform in a way that increases its content exposure, avoids content removal, or otherwise benefits the operation’s strategy. For example, an influence operation may use bots to amplify its posts so that the platform’s algorithm recognizes engagement with operation content and further promotes the content on user timelines.
T0121.001 Bypass Content Blocking Bypassing content blocking refers to actions taken to circumvent network security measures that prevent users from accessing certain servers, resources, or other online spheres. An influence operation may bypass content blocking to proliferate its content on restricted areas of the internet. Common strategies for bypassing content blocking include: - Altering IP addresses to avoid IP filtering - Using a Virtual Private Network (VPN) to avoid IP filtering - Using a Content Delivery Network (CDN) to avoid IP filtering - Enabling encryption to bypass packet inspection blocking - Manipulating text to avoid filtering by keywords - Posting content on multiple platforms to avoid platform-specific removals - Using local facilities or modified DNS servers to avoid DNS filtering
T0122 Direct Users to Alternative Platforms Direct users to alternative platforms refers to encouraging users to move from the platform on which they initially viewed operation content and engage with content on alternate information channels, including separate social media channels and inauthentic websites. An operation may drive users to alternative platforms to diversify its information channels and ensure the target audience knows where to access operation content if the initial platform suspends, flags, or otherwise removes original operation assets and content.

TA17 Counters

TA17 Detections