T0046 "Use Search Engine Optimization"

Tactic stage: TA08

Summary: Manipulate content engagement metrics (ie: Reddit & Twitter) to influence/impact news search results (e.g. Google), also elevates RT & Sputnik headline into Google news alert emails. aka "Black-hat SEO"


Has counters:

C00012 Platform regulation
C00070 Block access to disinformation resources
C00078 Change Search Algorithms for Disinformation Content
C00117 Downgrade / de-amplify so message is seen by fewer people
C00149 Poison the monitoring & evaluation data
C00188 Newsroom/Journalist training to counter influence moves
C00195 Redirect searches away from disinformation or extremist content

Detection methods include:


Examples include:

Seen in incidents: