T0016 "Create Clickbait"

Tactic stage: TA05

Summary: Create attention grabbing headlines (outrage, doubt, humor) required to drive traffic & engagement. This is a key asset.


Has counters:

C00012 Platform regulation
C00016 Censorship
C00073 Inoculate populations through media literacy training
C00076 Prohibit images in political discourse channels
C00105 Buy more advertising than misinformation creators
C00106 Click-bait centrist content
C00107 Content moderation
C00122 Content moderation
C00142 Platform adds warning label and decision point when sharing content
C00176 Improve Coordination amongst stakeholders: public and private
C00178 Fill information voids with non-disinformation content
C00195 Redirect searches away from disinformation or extremist content
C00216 Use advertiser controls to stem flow of funds to bad actors

Detection methods include:


Examples include:

Seen in incidents: