T0003 "Leverage Existing Narratives"

Tactic stage: TA14

Summary: Use or adapt existing narrative themes, where narratives are the baseline stories of a target audience. Narratives form the bedrock of our worldviews. New information is understood through a process firmly grounded in this bedrock. If new information is not consitent with the prevailing narratives of an audience, it will be ignored. Effective campaigns will frame their misinformation in the context of these narratives. Highly effective campaigns will make extensive use of audience-appropriate archetypes and meta-narratives throughout their content creation and amplifiction practices.


Has counters:

C00008 Create shared fact-checking database
C00011 Media literacy. Games to identify fake news
C00012 Platform regulation
C00013 Rating framework for news
C00014 Real-time updates to fact-checking database
C00016 Censorship
C00017 Repair broken social connections
C00019 Reduce effect of division-enablers
C00021 Encourage in-person communication
C00022 Innoculate. Positive campaign to promote feeling of safety
C00024 Promote healthy narratives
C00027 Create culture of civility
C00029 Create fake website to issue counter narrative and counter narrative through physical merchandise
C00030 Develop a compelling counter narrative (truth based)
C00031 Dilute the core narrative - create multiple permutations, target / amplify
C00080 Create competing narrative
C00081 Highlight flooding and noise, and explain motivations
C00082 Ground truthing as automated response to pollution
C00084 Modify disinformation narratives, and rebroadcast them
C00125 Prebunking
C00126 Social media amber alert
C00156 Better tell your country or organization story
C00161 Coalition Building with stakeholders and Third-Party Inducements
C00162 Unravel/target the Potemkin villages
C00164 compatriot policy
C00169 develop a creative content hub
C00176 Improve Coordination amongst stakeholders: public and private
C00188 Newsroom/Journalist training to counter influence moves
C00190 open engagement with civil society
C00205 strong dialogue between the federal government and private sector to encourage better reporting
C00212 build public resilience by making civil society more vibrant

Detection methods include:


Examples include:

Seen in incidents: