T0015 "Create hashtags and search artifacts"

Tactic stage: TA06

Summary: Create one or more hashtags and/or hashtag groups. Many incident-based campaigns will create hashtags to promote their fabricated event. Creating a hashtag for an incident can have two important effects: 1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!, and 2. Publicize the story more widely through trending lists and search behavior. Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites).

Relationships

Has counters:

Detection methods include:

Datasets

Examples include:

E000015 ColumbianChemicals hashtag: #ColumbianChemicals to promote a fake story about a chemical spill in Louisiana.

Seen in incidents:

I00006 as Create and use hashtag: Main hashtag used was #ColumbianChemicals