T0061 "Sell Merchandise"

Tactic stage: TA10

Summary: Sell mechandise refers to getting the message or narrative into physical space in the offline world while making money


Has counters:

C00012 Platform regulation
C00046 Marginalise and discredit extremist groups
C00048 Name and Shame Influencers
C00058 Report crowdfunder as violator
C00067 Denigrate the recipient/ project (of online funding)
C00074 Identify and delete or rate limit identical content
C00085 Mute content
C00107 Content moderation
C00122 Content moderation
C00128 Create friction by marking content with ridicule or other "decelerants"
C00129 Use banking to cut off access
C00153 Take pre-emptive action against actors' infrastructure
C00176 Improve Coordination amongst stakeholders: public and private
C00216 Use advertiser controls to stem flow of funds to bad actors

Detection methods include:

F00004 Recruit like-minded converts "people who used to be in-group"
F00038 Social capital as attack vector


Examples include:

Seen in incidents: