T0045 "Use fake experts"

Tactic stage: TA08

Summary: Use the fake experts that were set up during Establish Legitimacy. Pseudo-experts are disposable assets that often appear once and then disappear. Give "credility" to misinformation. Take advantage of credential bias


Has counters:

C00008 Create shared fact-checking database
C00011 Media literacy. Games to identify fake news
C00012 Platform regulation
C00014 Real-time updates to fact-checking database
C00016 Censorship
C00036 Infiltrate the in-group to discredit leaders (divide)
C00046 Marginalise and discredit extremist groups
C00048 Name and Shame Influencers
C00073 Inoculate populations through media literacy training
C00085 Mute content
C00092 Establish a truth teller reputation score for influencers
C00097 Require use of verified identities to contribute to poll or comment
C00099 Strengthen verification methods
C00107 Content moderation
C00113 Debunk and defuse a fake expert / credentials.
C00117 Downgrade / de-amplify so message is seen by fewer people
C00119 Engage payload and debunk.
C00122 Content moderation
C00125 Prebunking
C00126 Social media amber alert
C00133 Deplatform Account*
C00154 Ask media not to report false information
C00174 Create a healthier news environment
C00176 Improve Coordination amongst stakeholders: public and private
C00184 Media exposure
C00188 Newsroom/Journalist training to counter influence moves
C00195 Redirect searches away from disinformation or extremist content
C00200 Respected figure (influencer) disavows misinfo
C00203 Stop offering press credentials to propaganda outlets
C00211 Use humorous counter-narratives

Detection methods include:

F00015 Detect anomalies in membership growth patterns
F00051 Challenge expertise
F00058 Deplatform (cancel culture)


Examples include:

Seen in incidents: